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Check out the latest news from Power Heavy Duty and the VIPAR Heavy Duty Family of Companies.
5/21/2026
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
VIPAR Heavy Duty Awards Strategic Partner Designation to Truck-Lite and ECCO
VIPAR Heavy Duty has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join an elite group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets, and strategic initiatives across the heavy-duty aftermarket.
“Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, VIPAR Heavy Duty Vice President of Program Management. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Truck-Lite and ECCO earned the designation by meeting key criteria established by VIPAR Heavy Duty, including active support of fleets through the organization’s National Accounts Program, meaningful contribution of product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s Product Information Management system, and delivering comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors.
“We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, EVP and President, Visibility Solutions, Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference, expanded branding across distributor touchpoints, and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran, and Tramec.
About Truck-Lite
Truck-Lite Co., LLC, a Clarience Technologies company, is a global technology leader focused on forward and safety lighting, wiring harnesses, turn signals and safety accessories for the medium- and heavy-duty truck, trailer, off-road and commercial vehicle industries. The company is headquartered in Erie, Pa., with additional U.S. facilities in Coudersport, McElhattan and Wellsboro, Pa. and international facilities in Harlow, England and Puebla, Mexico. Learn more at www.truck-lite.com.
About ECCO
ECCO, a Clarience Technologies company, is a global leader in safety and warning equipment for commercial vehicles, serving aftermarket customers across industries such as construction, towing, utilities, mining, municipalities, and emergency services. Having invented the back-up alarm, ECCO is known for their focus on safety and depth in product offering, providing products designed to enhance visibility and reduce risk in demanding work environments.
ECCO’s extensive product portfolio includes beacons, minibars, lightbars, directional warning lights, worklights, back-up alarms, and rear-view camera systems. These solutions support safer vehicle operation while helping fleets and operators meet regulatory and jobsite requirements. Learn more at www.eccoesg.com.
About Clarience Technologies
Clarience Technologies is a global leader of visibility, safety and digital technologies for transportation. Built on the foundation of proven company brands, each with a legacy of innovation, its solutions include vehicle lighting, camera and vision systems, telematics and safety solutions that protect our world and our livelihoods by keeping people, assets and businesses safe, secure and productive. Its team of companies includes Al-Van, AMFS, American Van, Code 3, DAVCO, Durite, ECCO, Elkhart Brass, Foam Pro, FRC, Kerr, Labcraft, LED Autolamps, Lumitec, Pressure Systems International, Prime Design, Randall, Ranger Design, RIGID, Road-Ready, Roll-Rite, R.O.M., RVS, Safe Fleet (Law, Bus & Rail), SEON, Truck-Lite and Vango. For more information, visit www.clariencetechnologies.com.
American Truck Parts Joins Power Heavy Duty Network
Power Heavy Duty is pleased to announce that American Truck Parts LLC, a full-service heavy-duty truck and trailer service and parts provider based in Porterville, California, has joined the Power Heavy Duty network.
American Truck Parts offers comprehensive in-house service capabilities, including a full-service truck and trailer service department, flywheel resurfacing, driveline services, hydraulic hose fabrication, mobile truck repair, and machine shop services. Strategically positioned near major freeways in California’s Central Valley, the company supports a diverse customer base across on-highway, off-highway, industrial, and agricultural applications, serving fleets and owner-operators in the heart of one of the nation’s most active agricultural regions.
Owner and president Brandon Tharp leads a staff of twelve including four technicians, two counter staff, and one outside sales representative.
“Our vision is to continue building a strong, reliable parts and service operation that our customers can depend on day in and day out,” said Tharp. “We’re focused on expanding our parts inventory, growing our service capabilities, and strengthening our presence throughout the Central Valley. At the same time, we want to stay true to our roots providing honest service, building long-term relationships, and continuing the legacy our family has built in this industry.”
Tharp purchased the business in 2025 but is no stranger to the trucking and heavy duty parts industry.
The roots of American Truck Parts are closely tied to a long-standing Central Valley trucking and heavy-duty tradition. The Tharp family’s involvement in trucking dates back to 1935, when E.M. “Gene” Tharp began his career in commercial hauling. Over the decades, the family’s operations expanded into truck sales, service, and parts, ultimately leading to the formation of American Truck Parts in 1979. From there, after a series of acquisitions, American Truck Parts became available as an independent business opportunity.
Today, American Truck Parts continues that legacy as an independent operation focused exclusively on parts and service, while remaining connected to generations of industry experience.
“American Truck Parts and their broad service capabilities, strong regional presence, and commitment to supporting mixed-vocation customers make them an excellent fit for our growing network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “The Tharp family legacy provides a strong foundation, and Brandon’s leadership brings fresh perspective and momentum that position the business well for long-term success.”
American Truck Parts is located in Porterville, California, strategically positioned near major freeways in California's Central Valley.
American Truck Parts Joins Power Heavy Duty Network
Power Heavy Duty is pleased to announce that American Truck Parts LLC, a full-service heavy-duty truck and trailer service and parts provider based in Porterville, California, has joined the Power Heavy Duty network.
American Truck Parts offers comprehensive in-house service capabilities, including a full-service truck and trailer service department, flywheel resurfacing, driveline services, hydraulic hose fabrication, mobile truck repair, and machine shop services. Strategically positioned near major freeways in California’s Central Valley, the company supports a diverse customer base across on-highway, off-highway, industrial, and agricultural applications, serving fleets and owner-operators in the heart of one of the nation’s most active agricultural regions.
Owner and president Brandon Tharp leads a staff of twelve including four technicians, two counter staff, and one outside sales representative.
“Our vision is to continue building a strong, reliable parts and service operation that our customers can depend on day in and day out,” said Tharp. “We’re focused on expanding our parts inventory, growing our service capabilities, and strengthening our presence throughout the Central Valley. At the same time, we want to stay true to our roots providing honest service, building long-term relationships, and continuing the legacy our family has built in this industry.”
Tharp purchased the business in 2025 but is no stranger to the trucking and heavy duty parts industry.
The roots of American Truck Parts are closely tied to a long-standing Central Valley trucking and heavy-duty tradition. The Tharp family’s involvement in trucking dates back to 1935, when E.M. “Gene” Tharp began his career in commercial hauling. Over the decades, the family’s operations expanded into truck sales, service, and parts, ultimately leading to the formation of American Truck Parts in 1979. From there, after a series of acquisitions, American Truck Parts became available as an independent business opportunity.
Today, American Truck Parts continues that legacy as an independent operation focused exclusively on parts and service, while remaining connected to generations of industry experience.
“American Truck Parts and their broad service capabilities, strong regional presence, and commitment to supporting mixed-vocation customers make them an excellent fit for our growing network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “The Tharp family legacy provides a strong foundation, and Brandon’s leadership brings fresh perspective and momentum that position the business well for long-term success.”
American Truck Parts is located in Porterville, California, strategically positioned near major freeways in California's Central Valley.
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
VIPAR Heavy Duty Awards Strategic Partner Designation to Truck-Lite and ECCO
VIPAR Heavy Duty has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join an elite group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets, and strategic initiatives across the heavy-duty aftermarket.
“Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, VIPAR Heavy Duty Vice President of Program Management. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Truck-Lite and ECCO earned the designation by meeting key criteria established by VIPAR Heavy Duty, including active support of fleets through the organization’s National Accounts Program, meaningful contribution of product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s Product Information Management system, and delivering comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors.
“We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, EVP and President, Visibility Solutions, Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference, expanded branding across distributor touchpoints, and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran, and Tramec.
About Truck-Lite
Truck-Lite Co., LLC, a Clarience Technologies company, is a global technology leader focused on forward and safety lighting, wiring harnesses, turn signals and safety accessories for the medium- and heavy-duty truck, trailer, off-road and commercial vehicle industries. The company is headquartered in Erie, Pa., with additional U.S. facilities in Coudersport, McElhattan and Wellsboro, Pa. and international facilities in Harlow, England and Puebla, Mexico. Learn more at www.truck-lite.com.
About ECCO
ECCO, a Clarience Technologies company, is a global leader in safety and warning equipment for commercial vehicles, serving aftermarket customers across industries such as construction, towing, utilities, mining, municipalities, and emergency services. Having invented the back-up alarm, ECCO is known for their focus on safety and depth in product offering, providing products designed to enhance visibility and reduce risk in demanding work environments.
ECCO’s extensive product portfolio includes beacons, minibars, lightbars, directional warning lights, worklights, back-up alarms, and rear-view camera systems. These solutions support safer vehicle operation while helping fleets and operators meet regulatory and jobsite requirements. Learn more at www.eccoesg.com.
About Clarience Technologies
Clarience Technologies is a global leader of visibility, safety and digital technologies for transportation. Built on the foundation of proven company brands, each with a legacy of innovation, its solutions include vehicle lighting, camera and vision systems, telematics and safety solutions that protect our world and our livelihoods by keeping people, assets and businesses safe, secure and productive. Its team of companies includes Al-Van, AMFS, American Van, Code 3, DAVCO, Durite, ECCO, Elkhart Brass, Foam Pro, FRC, Kerr, Labcraft, LED Autolamps, Lumitec, Pressure Systems International, Prime Design, Randall, Ranger Design, RIGID, Road-Ready, Roll-Rite, R.O.M., RVS, Safe Fleet (Law, Bus & Rail), SEON, Truck-Lite and Vango. For more information, visit www.clariencetechnologies.com.
American Truck Parts Joins Power Heavy Duty Network
Power Heavy Duty is pleased to announce that American Truck Parts LLC, a full-service heavy-duty truck and trailer service and parts provider based in Porterville, California, has joined the Power Heavy Duty network.
American Truck Parts offers comprehensive in-house service capabilities, including a full-service truck and trailer service department, flywheel resurfacing, driveline services, hydraulic hose fabrication, mobile truck repair, and machine shop services. Strategically positioned near major freeways in California’s Central Valley, the company supports a diverse customer base across on-highway, off-highway, industrial, and agricultural applications, serving fleets and owner-operators in the heart of one of the nation’s most active agricultural regions.
Owner and president Brandon Tharp leads a staff of twelve including four technicians, two counter staff, and one outside sales representative.
“Our vision is to continue building a strong, reliable parts and service operation that our customers can depend on day in and day out,” said Tharp. “We’re focused on expanding our parts inventory, growing our service capabilities, and strengthening our presence throughout the Central Valley. At the same time, we want to stay true to our roots providing honest service, building long-term relationships, and continuing the legacy our family has built in this industry.”
Tharp purchased the business in 2025 but is no stranger to the trucking and heavy duty parts industry.
The roots of American Truck Parts are closely tied to a long-standing Central Valley trucking and heavy-duty tradition. The Tharp family’s involvement in trucking dates back to 1935, when E.M. “Gene” Tharp began his career in commercial hauling. Over the decades, the family’s operations expanded into truck sales, service, and parts, ultimately leading to the formation of American Truck Parts in 1979. From there, after a series of acquisitions, American Truck Parts became available as an independent business opportunity.
Today, American Truck Parts continues that legacy as an independent operation focused exclusively on parts and service, while remaining connected to generations of industry experience.
“American Truck Parts and their broad service capabilities, strong regional presence, and commitment to supporting mixed-vocation customers make them an excellent fit for our growing network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “The Tharp family legacy provides a strong foundation, and Brandon’s leadership brings fresh perspective and momentum that position the business well for long-term success.”
American Truck Parts is located in Porterville, California, strategically positioned near major freeways in California's Central Valley.
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
