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The VIPAR Heavy Duty Family of Companies is pleased to announce that legendary skateboarder and entrepreneur Tony Hawk will deliver the keynote address at the 2025 IMPACTTM Conference, taking place Oct. 19-24 in Orlando, Fla. 

 

Hawk — the man who put skateboarding on the global map — will present his inspiring keynote, “How Did I Get Here? The Ascent of an Unlikely CEO.” With his trademark modesty and humor, Hawk will share the remarkable journey from professional skateboarder to successful CEO, offering lessons on leadership, perseverance, and staying true to one’s values.

 

In a sport that's especially youth-oriented, Hawk, a 50-something father of four, still connects with his audience by staying true to who he is. Moving easily between the ramp and the boardroom, he founded a skateboard company, Birdhouse, and has a video game series bearing his name that has sold over $1 billion worldwide, making it the best-selling action sports game franchise in gaming history. He founded The Skatepark Project (formerly the Tony Hawk Foundation), which has given away over $13 million to over 700 skatepark projects throughout the United States that serve over nine million visitors a year.

 

Starting his business out of the trunk of his car, Hawk pledged to maintain authenticity in all he did, and it has served him well. His story of building global brands and giving back to the community, and his lessons of leadership, perseverance, and initiative are sure to resonate with both seasoned leaders and those just beginning their journey — even if they don’t grind rails in a skatepark.

 

“Tony Hawk stands out as an entrepreneur who worked hard, rose through the ranks, and achieved great success, which perfectly aligns with the experiences of our distributors,” said Jeff Paul, VIPAR Heavy Duty Vice President of Marketing. “Our attendees are sure to head back to their businesses inspired to catch air and carve their own path to success with renewed energy and vision.” 

 

The IMPACT Conference is a weeklong event that brings together the heavy duty aftermarket industry’s leading distributors, suppliers, industry associates, and aftermarket leaders. In addition to Hawk’s keynote, the conference will feature business and industry updates, annual stockholder and member meetings, interactive panels, educational sessions, a trade show, networking opportunities, and more than 1,500 one-on-one distributor-supplier partner meetings.

 

 

Tony Hawk — the man who put skateboarding on the global map — will present his inspiring keynote, “How Did I Get Here? The Ascent of an Unlikely CEO” at the VIPAR Heavy Duty Family of Companies' 2025 IMPACT Conference in Orlando, Fla., this October.

 

The VIPAR Heavy Duty Family of Companies is gearing up for its highly anticipated IMPACTTM Conference, scheduled for Oct. 19-24 at the JW Marriott Orlando, Grande Lakes in Orlando, Fla. Widely recognized as one of the heavy duty aftermarket’s premier networking and business events, the conference brings together VIPAR Heavy Duty and Power Heavy Duty distributors, supplier partners, and industry leaders for an energizing week of connection, education, and collaboration.  

 

The weeklong event will feature business and industry updates, a keynote address, annual stockholder and member meetings, educational sessions, a trade show, networking opportunities, and more than 1,500 one-to-one distributor-supplier partner meetings.

 

“IMPACT is where strategic decisions are made, new opportunities emerge, partnerships are forged, and our network moves forward together,” said Chris Baer, VIPAR Heavy Duty President and CEO. “Since we last met, we’ve surpassed 1,000 distributor locations, expanded deeper into LATAM and new markets throughout the Americas, and rolled out transformative technology solutions. We are preparing for the 2025 IMPACT Conference with great optimism, momentum, and a shared commitment to shaping the future of the heavy duty aftermarket.”

 

Each year, VIPAR Heavy Duty honors industry friends and their contributions to the network and aftermarket through the IMPACT Memorial Golf Tournament. This year’s beneficiary is the Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization that supports people employed in the heavy duty aftermarket industry and their families during times of hardship. VIPAR Heavy Duty was proud to enter into a new partnership with AACF earlier this year.

 

Prime opportunities for networking and mentorship further elevate the conference experience, with specialized gatherings designed for professionals with shared interests, including the dynamic GenNext speed mentoring session, the Young Leaders Round Table Lunch, and the Women in Business Networking Reception.

 

 

The VIPAR Heavy Duty Family of Companies is gearing up for its highly anticipated IMPACTTM Conference, scheduled for Oct. 19-24 at the JW Marriott Orlando, Grande Lakes in Orlando, Fla.

 

The VIPAR Heavy Duty Family of Companies has launched the Nucleus Knowledge Center™, an all-new online training platform designed specifically for heavy-duty truck parts professionals. The new resource provides training courses, reporting, feedback, and certificates of completion in a user-friendly format for both learners and administrators. 

 

Basic, intermediate, and advanced courses are available to learners through on-demand, online classes and videos and instructor-led, recorded webinars. Content supports all areas and roles in the heavy duty parts business, including counter staff, outside sales, and technicians. For administrators, an intuitive dashboard makes it easy to assign training and then track course enrollment and completion. Quizzes and assessments are automatically initiated, and certificates of completion are awarded. 

 

Built on a world-class learning management system, the platform is exclusively available to distributors within the VIPAR Heavy Duty and Power Heavy Duty networks.

 

“The launch of the Nucleus Knowledge Center represents a pivotal step in advancing workforce development across the heavy-duty aftermarket,” said Jeff Paul, VIPAR Heavy Duty Vice President of Marketing.

 

“As the industry undergoes a generational transition, training is more mission-critical than ever. For distributors, the platform delivers accessible, consistent, and customizable training that strengthens product knowledge, enhances customer service, and drives long-term business performance. In turn, it helps suppliers maximize the return on their training investments and ensures that those selling and servicing their products are prepared to do so with knowledge and confidence.” 

 

Development of the Nucleus Knowledge Center was led by Al Vaisvila, Training/End User Program Manager for VIPAR Heavy Duty. Working closely with distributors, suppliers, and a professional learning management system provider, Vaisvila ensured the platform was designed with both learners and administrators in mind. 

 

“Our distributors are busy running their businesses. Finding, scheduling, and monitoring quality training can be daunting on top of the everyday attention and tasks that need to be performed. This platform significantly reduces that burden and simultaneously empowers their team to identify the right parts, solve customer challenges, and maintain strong, lasting relationships,” said Vaisvila.

 

“This is just the beginning of a long-term initiative for continuous learning and innovation, and one that underscores our commitment to supporting both our distributors and suppliers. This is not a one-size-fits-all solution – it’s a platform built to evolve. We’re starting strong, and once you're on this path of continuous learning, opportunities for growth continue to unfold,” added Chris Baer, VIPAR Heavy Duty President & CEO.

 

 

VIPAR Heavy Duty's new online training platform, the Nucleus Knowledge Center, was designed specifically for heavy-duty truck parts professionals and is exclusively available to members of the VIPAR Heavy Duty Family of Companies.

 

The VIPAR Heavy Duty Family of Companies is proud to announce the promotion of Joe Meyer to Vice President of Business Development. Meyer brings 35 years of experience in the heavy duty aftermarket and has been an integral part of the VIPAR Heavy Duty organization, serving as Program Manager since 2018.

 

Meyer has been responsible for leading strategic supplier relationships and developing high-value programs across VIPAR Heavy Duty and its family of companies. Known for his thoughtful, strategic approach and ability to connect supplier capabilities with distributor needs, Meyer has played a key role in advancing several of the organization’s largest and most successful programs.

 

“Joe is a terrific program manager who has built deep relationships across the industry,” said Larry Griffin, Vice President of Program Management. “He skillfully aligns supplier strengths with customer requirements, resolves challenges in a fair and professional manner, and represents VIPAR with integrity. While we’ll miss him in Program Management, I’m confident he’ll thrive as Vice President of Business Development.”

 

Meyer’s extensive career includes sales and sales management roles with Bendix Commercial Vehicle Systems, Grote Industries, Borg Warner Automotive, and Chicago Rawhide (now SKF). His dual experience in sales and program management—along with a keen understanding of both supplier and distributor needs—positions him exceptionally well for his new role, where he will oversee the organization’s growth initiatives and partnerships across The Americas.

 

“Joe has spent his entire career in sales and strategy. He’s a planner, a thoughtful leader, and someone who never takes shortcuts,” said Chris Baer, President and CEO of VIPAR Heavy Duty. “He’s worked closely with each of our department heads, knows our business inside and out, and understands the pressures that both our distributors and suppliers face. Having someone with his knowledge, vision, and people skills on our leadership team is a real advantage.”

 

Meyer holds a degree from Southwest Missouri State University and will continue to be based out of his office in St. Louis, Missouri.

 

“I am truly blessed with this opportunity, and I look forward to working with my team, distributors, and suppliers to mutually grow the business as VIPAR Heavy Duty moves forward. The industry continues to change and evolve, and I look forward to the challenges that it will bring,” said Meyer.

VIPAR Heavy Duty congratulates Jim Pennig, who will retire from his role as Vice President of Business Development for the VIPAR Heavy Duty Family of Companies, effective June 30, 2025.

 

For nearly two decades, Pennig has served as a key member of the executive management and leadership teams, playing a pivotal role in the organization’s strategic growth and success. His tenure has been marked by major milestones, including significant expansion of both the VIPAR Heavy Duty and Power Heavy Duty networks, the development and execution of the company’s expansion strategy in Mexico and Latin America, and the foundational work on its national accounts program.

 

Widely respected across the heavy duty aftermarket industry, Pennig is known for his calm and measured approach, relentless work ethic, and deep commitment to collaboration and results. His colleagues, distributor members, supplier partners, and peers regard him as a trusted leader who brings integrity and vision to every opportunity.

 

“Jim’s contributions to our organization and the industry are immeasurable,” said Chris Baer, President and CEO, VIPAR Heavy Duty. “His leadership, strategic insight, and unwavering dedication have helped shape who we are today. We are incredibly grateful for his service and wish him all the best in his well-earned retirement.”

 

VIPAR Heavy Duty extends its sincere appreciation to Jim Pennig for his years of leadership and lasting impact on the organization and the heavy duty aftermarket.

 

Joe Meyer, Program Manager for the VIPAR Heavy Duty Family of Companies since 2018, will succeed Pennig as Vice President of Business Development. With 35 years of sales and business development experience in the heavy-duty aftermarket, Meyer is well-versed in the dynamics of the market, which will prove highly beneficial in driving value for distributors and managing relationships with supplier partners. Pennig and Meyer have spent significant time collaborating to ensure a successful transition.

The VIPAR Heavy Duty Family of Companies is proud to announce a new partnership with the Automotive Aftermarket Charitable Foundation (AACF), extending the foundation’s reach to the heavy duty aftermarket community to provide critical support to industry members and their immediate family during times of personal crisis.

 

Since 1959, AACF has helped individuals and families facing financial hardship due to unexpected adversity such as natural disasters, catastrophic medical conditions, life-changing accidents, and devastating fatalities. Through this new partnership, AACF’s support will now be available to individuals working in the heavy duty aftermarket and their immediate family members during the hardest moments of their lives. 

 

The process to apply for financial support is simple and can take as little as five to seven days. Once eligibility is established, an application is completed and sent to the AACF Recipient Committee for review. If approved, the funds can be sent to the recipient or directly to a business, such as hospitals, funeral homes, or landlords.

 

“We pride ourselves in our efficiency because we know that when people need help, time is not always on our side. We can help much faster than most employers and government programs and will do everything possible to expedite the process,” said John Kairys, Executive Director, AACF. 

 

The VIPAR Heavy Duty Family of Companies is honored to help promote the foundation's mission by raising awareness of these valuable resources, providing support through charitable giving efforts, and serving as a liaison within the heavy duty aftermarket. 

 

The AACF is a 501(c)(3) non-profit organization. With the exception of two full-time staff positions, AACF is run entirely by volunteers from the aftermarket industry. 

 

“Our partnership with AACF furthers our commitment to supporting the heavy duty aftermarket community—not only in business, but in life. It reflects the heart of this industry – a community that shows up for one another when it matters most. We encourage everyone in our network to spread the word about this important resource, and when able, support its mission to help those in need in our industry,” said Chris Baer, VIPAR Heavy Duty President and CEO. 

 

For more information, please visit https://hd.aftermarketcharity.org.

 

The VIPAR Heavy Duty Family of Companies announced Tom Ruud has joined its team as Program Manager. Tom will be working in multiple capacities including Program Management, Global Parts Network (Product Distribution Center and Brake Related Product Management), and Business Systems. He will report to Larry Griffin, Vice President of Program Management.

Ruud brings 13 years of heavy-duty industry experience to the team, with a proven track record in product and program management, supply chain management, and production and warehouse operations. He previously served as Director of Supply Chain at Wheelco Truck & Trailer Parts and Service, which was acquired by FleetPride, Inc. last year. Most recently, he was Sr. Manager of FleetPride’s OE Operations. Over the course of his career in the heavy-duty aftermarket, he has gained valuable experience in product pricing and procurement, globally sourced products, rebate management, and ERP software implementation.

“We are excited to welcome Tom to the VIPAR Heavy Duty Family of Companies. His extensive industry experience brings valuable insight that will support our continued growth. In addition to his role as Program Manager, Tom will be involved in several strategic initiatives that are critical to our long-term success. Having team members on board who understand the complexities of the supply chain and today’s evolving business systems is essential, and Tom’s previous experience positions him well to help navigate those efforts. We look forward to his contributions to the success of the VIPAR Heavy Duty Family of Companies for many years to come,” said Griffin.

 

Ruud will be based in Sioux Falls, South Dakota.

 

“What I’ve always loved about the heavy-duty industry is that, while it’s large and complex, it still feels like a small, tight-knit community. It’s a relationship-driven business, full of good, reliable, hardworking people. When I first entered the industry 13 years ago I was amazed at how quickly things were evolving, especially in areas like marketing, supply chain, and technology. I’ve seen firsthand how this industry has not only caught up, but in many ways, has surged ahead,” said Ruud.

 

“As for VIPAR Heavy Duty, I’ve known the organization and its leadership for many years, and the decision to join their team was easy. It’s the culture that drew me in—VIPAR Heavy Duty is a well-run organization that genuinely cares about its people and its role in the industry. Surrounding yourself with good people makes all the difference.”

 

RBR Truck Parts, with three locations in Texas, recently joined Power Heavy Duty. Founded in 2018, RBR Truck Parts LLC is a heavy-duty parts distributor serving the Dallas/Fort Worth metroplex.

With three locations across the region, RBR provides aftermarket parts for all truck makes and models. They cater to owner-operators, local fleets, service centers, and municipal accounts, offering high-quality products to keep their customers’ vehicles running efficiently.

The Dallas/Fort Worth metroplex, home to 8.5 million people across 200+ cities, is a major hub for the trucking industry. RBR’s Hutchins, Texas, location is strategically positioned near Interstate 45, just 250 miles north of Houston, one of the nation’s largest ports. Additionally, they have locations near a large rail/container yard and major warehouse operations to serve the region’s trucking needs.

RBR proudly serves a diverse customer base in North Central Texas. They understand the needs of the community – delivering reliable truck parts at competitive prices with customer service that prioritizes trust and expertise. They stock a wide selection of aftermarket truck parts, including engine components, suspension parts, brake systems, wheels and tires, filters, fluids, accessories, and more. Their Texas locations include a 14,000-square-foot showroom and warehouse in Hutchins, supported by a 5,000-square-foot facility in Duncanville and a 7,000-square-foot branch in Fort Worth. Their team is led by owner Rony Santos and general manager Cesar Perez.

“RBR Truck Parts is a well-established business known for honesty, integrity, and their strong ties in the community. They are dedicated to growing their business with quality parts from Power Heavy Duty’s network of supplier partners, and we look forward to supporting them with great programs and true group value,” said Jim Pennig, Vice President of Business Development, VIPAR Heavy Duty Family of Companies.

 

Founded in 2018, RBR Truck Parts proudly serves customers from three locations in North Central Texas. 

Power Heavy Duty is pleased to announce that NorthWest Bearing & Industrial Supply, with two locations in Oklahoma, has joined its network.

NorthWest Bearing & Industrial Supply is a locally owned and operated industrial supply store that has been serving the gas compression, agricultural, and farming industries in Western Oklahoma since 1991. With a commitment to excellence and a customer-focused approach, NorthWest Bearing has established itself as a trusted provider of industrial bearings, filters, and hydraulic components. The company is owned by Bob and Denise Mitchell.

The company operates two locations in Oklahoma: a 15,000-square-foot facility in Woodward and a 2,400-square-foot branch in El Reno. A dedicated staff of 20 professionals serve across various roles, including counter sales, outside sales, purchasing, warehouse shipping/receiving, accounting, and delivery — many of whom are certified in hydraulics and have extensive knowledge of mechanical components for industrial equipment. Their expertise ensures that customers receive the right solutions for their equipment needs. NorthWest Bearing maintains a fleet of four delivery vans and four trucks to get parts to their customers quickly and efficiently.

"NorthWest Bearing has built a reputation for excellence by delivering top-quality products and unmatched expertise to the industries that keep Western Oklahoma running. Their commitment to customer service and deep knowledge of industrial components make them a trusted partner for businesses that depend on reliable solutions. They are well-positioned for continued growth, and we look forward to supporting their success as part of our expanding network,” said Jim Pennig, Vice President of Business Development, VIPAR Heavy Duty Family of Companies. 

For more information about Northwest Bearing & Industrial Supply, please visit www.northwestbearing.com.

 

NorthWest Bearing & Industrial Supply's main location is this 15,000-square-foot facility in Woodward, Oklahoma. They also operate a 2,400-square-foot branch in El Reno.

 

In honor of the 114th International Women's Day on March 8, VIPAR Heavy Duty recognizes and celebrates the significant contributions women make to the trucking industry. While trucking has historically been male-dominated, women are increasingly taking on diverse roles, from drivers to executives, and shaping the industry's future.

 

According to The Women in Trucking Association’s 2024-2025 Index report, women make up 9.5% of all professional drivers. The survey also found that in leadership roles, approximately 28% in C-Suite/executive positions are women, and 34.5% are in supervisory leadership roles.

 

VIPAR Heavy Duty values this global movement recognizing the contributions of women, having first-hand knowledge of the impact women make within its own organization and the heavy duty truck parts aftermarket. Fifty-one percent of VIPAR Heavy Duty’s staff is women, five of whom serve in supervisory leadership roles. 

 

When VIPAR Heavy Duty President & CEO Chris Baer took on the top leadership position in 2017, he introduced a management structure consisting of new leadership roles to help the organization achieve its aggressive growth goals.

 

“We flattened out the leadership team and distributed responsibility. That action created opportunities for a new group of leaders to step into key roles, where they continue to drive success. To achieve success with efficiency, accountability, and integrity, it’s important to put a variety of voices at the table. The more experiences and perspectives you include in the conversation, the more well-rounded your solutions will be. Within our organization, women contribute to all areas including finance, technology, marketing, and sales, and our business is thriving due to their contributions,” said Baer. 

 

To promote the inclusion of women in the heavy duty workforce and the path they forged to get there, the women of VIPAR Heavy Duty were asked who influenced, mentored, or inspired them. Read on for their meaningful responses:

 

 

For more information on VIPAR Heavy Duty, visit www.vipar.com or email info@vipar.com.

For more information on Power Heavy Duty, visit www.powerheavyduty.net or email info@powerheavyduty.net. 

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